Products / Agency OS Ads
Agency OS Ads
Standardize how your agency researches, builds, QA-checks, and launches Google Ads.
Agency OS Ads turns your strategy briefs and house standards into campaign structure, keywords, negatives, ads, and assets, checks them before launch, and deploys paused so a person makes the final call. It is the most mature part of Agency OS and is used on real accounts today.
Available The most mature product. Campaign building, keywords, negatives, ads, assets, deployment, and optimization are used on real accounts.
- Search · Emergency repair
- Furnace repair [exact]
- Heater not working [phrase]
- Search · Installation
- New furnace cost [phrase]
- Pass Ads match the brief's offer
- Pass Policy pre-flight
- Pass Assets in every slot
- Check Conversion action not verified
- Next Client approval, then deploy paused
Built for
- Google Ads agencies
- PPC teams
- Paid-media departments
- White-label advertising providers
Primary outcome
Every account is built and maintained to the same standard, no matter which strategist touches it.
The problem
Every strategist builds a little differently. Clients notice.
When campaign quality depends on who built it, standards drift: inconsistent structure, missing negatives, ads that ignore the offer, tracking nobody checked. Fixing it account by account does not scale.
- Briefs that never make it into the build
- Negatives handled from memory
- Ad copy written from scratch every time
- Launches without a consistent QA pass
From brief to live account
Clients approve the strategy and the build before launch.
- Research
- Strategy
- Build
- Launch QA
- Approval
- Deploy (paused)
- Optimize
Capabilities
What Ads does today
Campaign building, keywords, negatives, ads, assets, landing-page connection, deployment, and optimization are Available and in daily use. The unified build-project flow is in Beta.
- Keyword and market researchBeta
- Strategy briefs drive the buildAvailable
- Campaign structureAvailable
- Keyword building with intent labelsAvailable
- Negative keyword managementAvailable
- Ad copy generation to house standardsAvailable
- Ad assetsAvailable
- Landing pages connected to campaignsAvailable
- Tracking and conversion checksBeta
- Launch QA before deployBeta
- Deploy campaigns to Google AdsAvailable
- Client approval before launchBeta
- Approval queue for account changesBeta
- Ongoing optimizationAvailable
Shared client context
Campaigns built from the client's actual offer.
Services, offers, locations, and conversion goals come from the client record and the strategy brief, so ad copy reflects what the client sells.
- Services
- Offers
- Locations
- Conversion goals
- Landing pages
- Connected accounts
Implementation
How agencies start with Ads
- 01
Walkthrough
We review your current build process, standards, and QA checklist.
- 02
Encode your standards
Structure, naming, copy rules, and negatives are configured to your house style.
- 03
Connect accounts
Google Ads and Meta Ads connections are set up with your team.
- 04
Build and maintain
New builds and ongoing optimization run from the same standards.
What to know today
- Campaigns deploy paused by default. A person enables them.
- Tracking checks need analytics access re-authorized per agency.
- Client approval requests do not include a live preview link yet.
Same platform